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 Marketing Research
You want to find out your customers’ opinion about your goods/service or advertising materials? We will ask them about it, analyze their opinions and tell you what to do next to make them satisfied! Do you want to know all about the market in which your company develops? We will conduct a detailed market research, tell you about its segments, about the main player’s share of the market and about your company’s place in it! We can also conduct monitoring of your retail points of sale and much, much more…
We offer you following forms of research:
- markets and segments research (estimation of market extent, market segmentation in different characteristics, estimation of market's share distribution between the players);
- customers behavior research (estimation of impact of different factors on customers choice, customers choice factor analysis);
- price and pricing research (elasticity of demand examination, determination of optimal price for product);
- marketing channel and distribution research (distribution channel research, distribution in points of sale analysis);
- communication methods research (testing of customers perception of advertising materials, marketing communication research);
- goods and brand research (study of customers perception of the good, its features, packaging design, price etc.)
- monitoring of advertising activity of the company and the competition;
- mystery shopping research for all-inclusive evaluation of client servicing quality (specially trained people conduct inspections as potential/real customers reporting impartially in detail about inspections results);
- retail-audit (analysis of range of goods, prices, distribution, advertising materials in retail points on commodity group under consideration).
To obtain our results we use quantity methods of marketing research:
- face-to-face interview;
- telephone interview;
- on-line interview;
- hall-test (personal interview testing certain characteristics of goods/advertising materials in enclosed space).
We also use qualitative research methods of marketing research:
- indepth interview;
- focus group (combination of group interview, discussion and conversation);
- observation;
- expert interview.
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